Drake and Nas co-star in a new commercial for Sprite that debuted during the NBA Finals on Sunday (June 14).

Nickelodeon and NBA Superstar Carmelo Anthony to Team up for New Consumer Products Line Inspired by Teenage Mutant Ninja Turtles

Anthony Plans to Serve as Creative Director for Turtles by Melo, New Cross-Category Consumer Products Program, Expected to Debut Spring 2016

LAS VEGAS–(BUSINESS WIRE)– Nickelodeon and NBA Superstar Carmelo Anthony today announced plans for a partnership to create Turtles by Melo, a brand-new consumer products line inspired by the Teenage Mutant Ninja Turtles hit franchise. A self-professed Turtles super-fan, Anthony would serve as Creative Director of this cross-category, global program spanning lifestyle, home furnishings, publishing, video games, and more. Turtles by Melo is expected to debut in spring 2016, in advance of the summer theatrical release of Paramount Pictures’ sequel to Teenage Mutant Ninja Turtles, in which Anthony also appears.

NBA superstar Carmelo Anthony debuts Turtles by Melo onstage at the Nickelodeon presentation at Licensing Expo on Tuesday, June 9, 2015, in Las Vegas, NV (Photo by David Becker/Getty Images)

“I am so excited about the opportunity to work with the Nickelodeon team on this new Turtles venture,” said Anthony. “The Turtles were such a huge part of my childhood, so to now be partnering with Nickelodeon on Turtles by Melo is honestly something I never could have imagined.”

Added Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon: “We are so happy for Carmelo Anthony to join the Nickelodeon family for Turtles by Melo. A product line created and curated by a superstar—and super-fan—like Carmelo is testament to the Turtles‘ ever-growing appeal, and it’s a huge part of the drumbeat beginning for new seasons of the TV show and the theatrical sequel from Paramount Pictures next summer.”

In addition to Anthony’s status as a Turtles super-fan and Creative Director of Turtles by Melo, he will make a special guest appearance in next summer’s sequel to Teenage Mutant Ninja Turtles, the follow-up to Paramount Pictures’ blockbuster 2014 hit. The NBA Superstar will also be a featured part of the second annual Nickelodeon Kids’ Choice Sports, live from LA, Thursday, July 16.

Since arriving in the NBA, Melo has not only been one of the top scorers in the league, he has also diversified himself as a player, a family man, a businessman and a philanthropist. Drafted third overall in the 2003 NBA Draft by the Denver Nuggets, Anthony has surely made a name for himself in the league. As he showed the world during his championship season at Syracuse University, Melo continues to prove to his fans, teammates and coaches that he is a hard worker, a leader and a competitor. The Olympics proved to be the perfect display of his passion, maturity and excellence for the sport—and winning the Gold Medal in both the 2008 and 2012 games has been the ultimate token of redemption, success and global recognition for the NBA All-Star and three-time Olympian.

In July 2008, Anthony was honored as Basketball Player of the Year at the First Annual Univision Premios Deportes, an awards show celebrating the best Hispanic athletes. Melo proudly accepted the award in appreciation of his Puerto Rican father, Carmelo Sr., who passed away when Melo was just two years old.

Last year, he created Melo7 Tech Partners to help invest in and develop tech start-ups, the first of which is the Silicon Valley smart kitchen company, The Orange Chef. He has also helped develop Be Everyware, a leading provider of mobile technology for small businesses. In 2013, Melo partnered with Curtis ’50 Cent’ Jackson to create SMS Audio, a premier audio headphone and accessories brand. Melo is known to have the latest gadgets and avidly keeps up with his over 10 million social media followers.

Melo also has excelled off the court through his philanthropic efforts. He established The Carmelo Anthony Foundation (CAF) in 2005 as the vehicle for which he and his family would give back to the community through a variety of outreach programs and donations. In 2006, The Giving Back Fund, the premier philanthropic resource for the sports and entertainment communities, ranked Carmelo in their top ten of the “Giving Back 30″ report surrounding celebrity philanthropists in America, the only basketball player on the list. Anthony currently resides in New York City, with his wife, LaLa Vazques Anthony, and their son, Kiyan.

Nickelodeon’s CG-animated series, which re-launched in 2012, has re-energized the iconic characters of this wildly popular franchise. Currently in its third television season, the series is seen in more than 170 countries and territories and is translated in more than 50 languages. Executive produced by Ciro Nieli and Brandon Auman, the series is created at Nickelodeon Animation Studios in Burbank, Calif.

Teenage Mutant Ninja Turtles is also wildly successful in consumer products, having ranked as the overall number-one toy in the U.S. for 2014 (Source: The NPD Group, Inc.). The feature film from Paramount Pictures premiered Aug. 8, 2014, and landed in the number-one spot opening weekend. To date, the film has grossed almost half-a-billion dollars worldwide, and a sequel is set to be released in 2016.

About Nickelodeon

Nickelodeon, now in its 36^th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years.

Peter Rosenberg Announces PeterPaloozaIV Lineup
Headlined by A$AP Rocky at Best Buy Theater on July 23

Lil Durk “Remember My Name” in at #2

Mayweather on Instagram…
The value of my Ferrari Enzo only appreciates. Do your research.
The best luxury car dealership in the world is @FusionLuxuryMotors ! Thank you for your world class service! www.FusionLuxuryMotors.com
Fusion Luxury Motors
20837 Nordhoff St.
Chatsworth, CA 91311
(818)-478-8000tagram

“Major Without a Deal”, the new album from Brooklyn rapper Troy Ave was released last week…

TGI…Everyday! Welcome to the day that ordinary people look forward to, to signify the end of the week but what you, the extraordinary dream chaser looks at as another opportunity to reach your dreams and aspirations! Today’s Daily Word is dedicated to the most important people in your entire quest for greatness….. HATERS!!!! Whether you know this or not, Haters are your best indication as to what you should or should not be doing! See, your friends and family are great, but they are really biased! They are going to support you (for the most part) no matter what you do! They are happy that you are making something happen so in turn they are just excited to be part of your growth.

Haters, on the other hand, do not have time for that! Their sole purpose is to discredit anything that seems prosperous! Believe it or not, their hate has nothing to do with you, but everything to do with their own lack of self-worth! The fact that they’re even paying attention to you says that you’re doing something right!!! Love Thy Hater!! Don’t take it personal! Embrace it and understand that Hate is just displaced Love! Understand that the closer you get to your goal, the more these people tend to show their hand! Keep doing what you do!

The only way a Hater wins is if you stop and become unsuccessful! Spend your energy being the best that you can be instead of addressing them! They’re like roaches; once you kill one more start to appear! Let them be and continue to be great!!!! As the saying goes… Who God bless no man can curse! Forget what the haters say and keep killing them with success! #NothingCanStopYouButYOU!
-Ash’Cash (@IamAshCash)

“You cannot hate other people without hating yourself.”
-Oprah Winfrey

“A show of envy is an insult to oneself.”
-Yevgeny Yevtushenko

“Hate is too great a burden to bear. It injures the hater more than it injures the hated.”
-Coretta Scott King

“Hating people is like burning down your own house to get rid of a rat.”
-Harry Emerson Fosdick

“In time, we hate that which we often fear.”
-William Shakespeare

“Hatred is the coward’s revenge for being intimidated.”
-George Bernard Shaw

“If you hate a person, you hate something in him that is part of yourself. What isn’t part of ourselves doesn’t disturb us.”
-Hermann Hesse

“Haters keep on hating, ’cause somebody’s gotta do it.”
-Chris Brown

According to USA Today, Windows has announced that the next upgrade to the operating system will be released on July 29th.

Consumers are encouraged to reserve their copy to ensure installation can be installed before others who don’t reserve a copy. The software is free during the first year if upgrading a new or existing Windows 7 or Windows 8.1 device.

“I think Windows 10 represents us listening and understanding what real people need better than we have before ,” says Joe Belfiore, Microsoft’s corporate vice president for the operating systems group.