BEASTMODE®, the apparel & lifestyle brand of NFL star, Marshawn Lynch, has entered into a partnership with high-end underwear company, PSD, to develop a collection of co-branded products initially designed for men.

“I got some PSD underwear and I liked how they fit. I decided to co-create the BEASTMODE® x PSD line so my fans can look good and be comfortable in any situation,” said Lynch.

Lynch and his design team worked closely with PSD to develop his own hard-hitting take on men’s boxer briefs. The co-branded BEASTMODE® x PSD line will be launching in time for the holiday 2015 season worldwide and can be found in national retailers such as Champs, Footaction along with specialty retailers like Dr. Jays and Shoe Palace.

“Marshawn only puts BEASTMODE® and his name on brands that he likes. We are honored to have him and his BEASTMODE® team as collaborators. PSD is known for celebrating authenticity and great design,” explains PSD Founder and President, Curtis Flaitz. “We are looking forward to unveiling the BEASTMODE® line in stores this holiday season.”

PSD has established significant credibility with top professional athletes and tastemakers as a comfort brand that innovates through contemporary patterns and fabrics. With a unique take on athleisure, PSD helps their loyal fans wear their life.

About PSD:

The signature PSD woven waistband is the telltale sign that defines the premium brand. Kyrie Irving will lead an influential group of professional athletes including; NBA player Chandler Parsons, NFL wide-receiver and fashion icon, Stevie Johnson, and BeastMode proprietor, Marshawn Lynch, as endorsers of PSD luxury briefs and undergarments in 2015/2016. PSD, founded by brothers Curtis and Ryan Flaitz in 2008, has quickly evolved into a notable lifestyle accessory brand adopted by many professional and influential entertainers. PSD is focused on on-trend prints, comfort and performance. Wear Your Life means everything to this family business that has achieved industry wide recognition. For more on PSD and the brands grassroots story visit psdunderwear.com

About BEASTMODE:

BEASTMODE is the lifestyle and apparel brand of NFL star running back, Marshawn Lynch. Growing up in Oakland, California, Marshawn Lynch was a four-sport high school star excelling in football, basketball, track and wrestling. His talent led him to the University of California where he became the school’s second all-time career rusher. The NFL took notice and the Buffalo Bills drafted Lynch in the first round of the 2007 NFL Draft. In the 2013 season, Lynch was a large factor in bringing the Seattle Seahawks to their first Super Bowl victory. More recently, Lynch and the Seahawks agreed to a 2-year contract extension, where Lynch will remain for the upcoming seasons. For more information, please visit beastmodeonline.com

SOURCE PSD Underwear

ACCLAIMED SONGSTRESS TWEET TO RELEASE NEW SINGLE “WON’T HURT ME” AND UPCOMING ALBUM, JOINING WITH ENTERTAINMENT ONE MUSIC

Video to premiere and digital single to be released on iTunes the week of September 21^st

Nashville, TN (September 14, 2015) – Acclaimed songstress and songwriter Tweet kicks off a soaring return to deliver new R&B favorites to fans with the release of her new single “Won’t Hurt Me,” bringing her celebrated vocal talents and soulful presence to the acoustic guitar-driven track. Just released to Urban AC radio and available for pre-order on iTunes, Tweet’s “Won’t Hurt Me” will also follow with a music video premiering the week of September 21^st.

The single will be digitally released via iTunes on Monday September 21, 2015. Signing to Entertainment One Music (eOne Music), Tweet is releasing “Won’t Hurt Me” as the first single from her upcoming new album. Born Charlene Keys, Tweet’s new album is named Charlene, and is scheduled for release in early 2016.

Following a sizzling live performance set at the Essence Festival this summer, the hit powerful voice behind the albums Southern Hummingbird, It’s Me Again, and Simply Tweet showcases new candor, empowerment and her signature warm artistry on “Won’t Hurt Me” – paving the way to invite listeners into the intimate, soulful music experience they’ll hear on Charlene. Tweet teamed up with longtime collaborators and producers Craig Brockman, Nisan Stewart, John “Jubu” Smith, and Charlie Bereal to record the album, along with an appearance from Missy Elliott.

Tweet says: “I am beyond excited that I’ve been blessed with the opportunity to team up with eOne and release the first single “WON’T HURT ME” from my new album CHARLENE. I can’t wait for my supporters to hear this project and take them along this new chapter of self-discovery.”

Phil Thornton, eOne Music’s Vice President and General Manager of Urban Inspirational, says: “In Tweet’s live performances, there is no mistaking the sheer force of her voice, the passion and the poetry she delivers as an artist and songwriter in her music. She continues to be a world-class talent, and eOne is thrilled to unveil this new single and album for fans everywhere!”

Pre-Order Tweet’s new single “Won’t Hurt Me” on iTunes now, to be released on September 21, 2015:

http://smarturl.it/TweetNewSingle

For more information and the latest updates on Tweet, visit:

Website: www.iamtweet.net

Facebook: https://www.facebook.com/TWEETSPAGE

Twitter: @MS_HUMMINGBIRD

Instagram: @tweet_

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea. Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks.