International entertainment superstar Trey Songz has partnered with founder and CEO of SX Liquors David Knight to launch the brand nationwide. Currently one of the top R&B artists in the world with his latest album Tirgga debuting at #1 on the Billboard 200 chart, selling over 3M albums, 12M singles and 100M streams, Trey Songz continues to grow his global footprint around the world. His social media reach continues to grow each year, being in the 99th percentile for all artists. He currently has a collective social media outreach of more than 30M followers, creating over 700 million combined impressions. Songz is also managed by well-known Kevin Liles who has successfully aligned artists with products to help build a solid career footprint in his career.
Trey is excited about partnering with SX and will bringing the company’s wide range of liquor products to the media and consumers during his 2015 planned with a co-headlining 25 city US concert tour alongside Chris Brown, the “Between the Sheets Tour” and will be followed by a European tour with Nicki Minaj hitting the O2 Arena in London and the Zenith in Paris. On top of these two major tours, Trey plans to hit the road as a headliner late summer to promote the coming of his new album Tremaine at the end of the year.
Songz characterized this initiative as follows, “This is a seamless partnership focused on three key things; organic brand partnerships with overlapping demographic targets, strong and proven executive leadership and a product that tastes and looks amazing.”
Knight is similarly excited, “The combination of a great product and the right celebrity is a proven winner in the spirits category. The powerful duo of SX Liquors and Trey Songz with our unique focus on the sophisticated female consumer will be a big hit in 2015 and beyond”. Knight is a proven business leader who today is drawing upon his years of successful leadership and marketing experience to introduce SX’s sexy and exotic spirits to the world. For the past 25 years, Knight has grown and managed some of the globe’s most recognizable household brands. Known for his dogged determination, unflagging energy and contagious optimism, Knight has fully embraced the SX mission to produce premium spirits that deliver the ultimate taste experience.
SX Liquors offers a unique range of hand crafted small batch Tequilas, Rums and Vodkas. Gluten free, barrel aged and hand filled in hand blown and painted bottles, the SX line of products captures the essence of Jalisco, Mexico where it is produced. One of its 6 flavors called Cha Cha Cha is a honey tequila that is featured in the Trey “Slow Motion” video.
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